The main objective of the project is to develop an innovative IT product prototype with high growth
potential, based on artificial intelligence.

At VideoPoint, we observed that tagging videos with products to make them shoppable takes a significant amount of users' time. Additionally, users struggle to regularly tag all newly imported videos from their Instagram account, causing videos on the website to become outdated over time.

This VideoPoint prototype aims to provide an AI-powered solution for shop owners to automatically tag products featured in videos, making them shoppable. It will also enable the automatic publishing of these shoppable videos on website pages through widgets, increasing engagement and conversion rates.

VideoPoint helps e-commerce brands increase their website conversion rate by turning their existing Instagram videos shoppable and embedding them into store pages with widgets.

Project value: €103,117, with €86,000 from European Union funds.
Duration: July 2024 - June 2025.

More information: www.esinvesticijos.lt